What is Link Building and How to Do it? Complete Guide

Link building is a process that involves acquiring links from other websites and blogs. The purpose of this process is to increase the number of inbound links to a site, which in turn increases its search engine visibility and ranking.

The main goal of link building is to increase the number of external links pointing back to your website. There are many ways to accomplish this, such as creating content that people want to share or submitting your site for inclusion in online directories.

Link building can be done through both on-page and off-page methods. On-page methods include creating quality content, getting high quality backlinks from other websites, and optimizing your site for search engines. Off-page methods include guest blogging, forum posting, networking with people who have large followings on social media sites like Twitter and Facebook, or even purchasing links from link brokers who sell them for a fee.

Why you should do Link Building?

To illustrate, consider what the internet was like before Google became the search engine of choice.

Before, search engines like Yahoo! were at the top. It ranked their search results entirely on the content of a page.

Google arrived and used PageRank Algorithm that changed the game. Google no longer just analyzed a page’s content, but also how many people linked to that page.

Now a day, links are still Google’s go-to ranking signal, which is why they make it their business to create a safe and sustainable online environment.

How to do Link Building?

It’s not hard to get links to your website, but it does take time. It’s important to understand how link building works in order to get the best value from your efforts.

One of the most popular ways to do link building is to guest post on other websites.

If a website sees a post from a relevant website that is helpful or interesting to their readers, then they are more likely to share this post with their readers. In turn, this will help your website to get more links from their website. That said, there are many other ways to build links.

For example, you could build links from online communities, social media and other websites. You could also build links from websites that you outrank in the search engine.

Authority of a Website

The Authority of a website is determined by the reputation of the website and its content.

There are various factors that determine the Authority of a website. These include, but are not limited to:

– The reputation of the website

– The number of links pointing to the site from other sites

– The amount and quality of content on the site

– The age and history of the domain name

Link Anchor Text

Link Anchor Text is a type of anchor text that links to a specific location on a web page.

The intent of link anchor text is to provide additional context for the reader and provide them with an idea of where the link will take them. Link anchor text should be written in such a way that it is clear what the destination of the link will be.

Link Anchor Text can be used in many different ways, but one common use case is linking to another page on your own website from within your content.

Types of links

Dofollow Links

Dofollow is a type of link that helps search engine crawlers to find and follow links on a webpage.

These links can be either “soft” or “hard.” Soft dofollows are preferred by webmasters because they allow search engines to crawl the page and index it, but still allow users to bypass the link if they choose not to follow it. Hard dofollows require users click on the link in order for it to take them through the page.

Nofollow Links

NoFollow is a value added to links in order to tell search engines not to follow the link.

These links are used in the following cases:

  • Links with spammy or low quality content
  • Links with hidden keywords or text
  • Links that lead to pages that have no value for users
  • Links that lead to pages with malicious content

Start Doing Link Building Today For Higher Rankings

The most important thing to do when it comes to link building is to create content that will be shared. It doesn’t matter if you are a small business or an enterprise, the key is to produce quality content that people want. You also need to focus on your target audience and make sure that you are meeting their needs.

Link building can be a time-consuming process, but with the right approach and strategy, it can be done quickly. You have to focus on providing value for your readers and then use this as an opportunity for link building.

Picture of Joel Tavarez
Joel Tavarez

Joel Tavarez is the founder of JoelTavarez.NET project to help people with all the tools and resources they need to make a website and start an online business.

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