What is Backlink in SEO?

A backlink is a hypertext link from one web page to another. It is a way for webmasters to improve the ranking of their website in search engine results.

Backlinks are one of the most important factors in search engine optimization (SEO) and can be obtained through many ways.

In this article, I will cover all the basics about backlinks: what they are, how they work, and how to get them effectively.

Backlinks are links that point to your website from other websites. The more backlinks point to your page, the higher its rank in search engine results pages.

There are three types of backlinks: dofollow links, nofollow links and external links.

The most common type of backlink is the dofollow link, which is a hyperlink from one website to another where the owner of the first website allows web crawlers access to all pages on their site.

No follow links are hyperlinks from one website to another where the owner of the first website does not allow web crawlers access to all pages on their site.

External links are hyperlinks from one webpage or article on a different site which directs readers to a different webpage or article on that site.

There are many ways to build backlinks, but it is not always easy to find the right ones.

I will go through some of the most important and effective tips that you can use to get backlinks.

Know your audience: The first step in any link building strategy should be knowing who your target audience is. The content you create should be tailored towards a certain niche or industry and should answer questions that your target audience may have. This makes them more likely to share your content with their network of followers and friends, which in turn generates more backlinks for you.

Develop a list of quality websites: Once you know who your target audience is, it’s time to develop a list of quality websites that are relevant for them. These sites will be the ones that you contact about cross-linking opportunities or guest posting on their site, as well as the sites where you submit guest posts for publication.

Be smart about anchor text: Anchor text is a big deal. The anchor text will often be the part of the URL that people see in their browser bar or on Twitter, for example. While you may want to use your brand name (brand-specific anchor text) for links from other websites, it can sometimes be better to use something else. For example, if you run a travel blog and create an online article about Mexico City, using “Mexico City” as an anchor text could get you more backlinks.


The conclusion of this article is that the best backlinks are those that come from high-quality sites. However, it would be a mistake to try and get links from every site on the internet.

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Joel Tavarez

Joel Tavarez is the founder of JoelTavarez.NET project to help people with all the tools and resources they need to make a website and start an online business.

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